Wed, 27 March 2024
Originality.ai founder Jon Gillham joins the podcast to help online publishers better understand the dynamic world of AI and SEO! Learn more at: https://www.originality.ai Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative The episode covers a range of topics, including:
List of Resources:
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Wed, 20 March 2024
Want some help understanding what content and site features Google seems to reward in today's SEO landscape?
Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all.
The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for.
And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight.
So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly.
Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for:
He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise.
The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche.
And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites.
And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites.
Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for.
Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance.
This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com |
Wed, 13 March 2024
Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two?
That's what our latest guest on the Niche Pursuits podcast does.
His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush.
To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques.
Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google.
He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes.
A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term.
Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms.
Dmitry also provides valuable insights on pitfalls to avoid when building a business.
Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com |
Wed, 6 March 2024
Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more!
Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches.
Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively.
But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary income source.
And he shares a lot of helpful tips on what he's done to grow it into an actual business.
For one he shares how starting a successful newsletter requires the basics like unique content that resonates with readers and improves over time. And for this, consistency and the value of uniqueness in newsletter content creation are particular keys.
Thus he advises against relying on AI-generated content for newsletters and breaking traditional best practices to stand out.
Sean also shares how he acquired the newsletter TheWeeklySEO.com and integrated it into his own, learning from the experience and discussing it as a growth strategy - similar to acquiring an aged domain.
Sean also discusses the evolution of aged domains, emphasizing quality domains with brand value, sharing how redirect chains may be a thing of the past in today's SEO landscape.
He's also involved in building a community and other partnerships, including discussing some of the keys for making partnerships successful.
With this Sean talks about partnering on a lucrative domain project with high authority and traffic potential, aiming to white-label a product as opposed to taking the traditional affiliate route.
He plans to stay focused on current projects and avoid distractions, leveraging opportunities that target like-minded site builders, entrepreneurs, and SEO enthusiasts and it's definitely interesting to hear his strategies to accomplish this! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 13 December 2023
Brock Yates joins the Niche Pursuits podcast to share his journey of acquiring and growing the website AllTurtles.com.
He acquired the site on Flippa in 2012 for $3,000.
At purchase, the site was a forum with 80,000 pages with thin content about specific turtle species, generating $60 per month.
This all presented a whole new world for him, as he had zero prior SEO and site-building experience.
Fast forward to today and AllTurtles peaks at 150-180,000 page views per month, earning mid-five figures a year.
Brock attributes much of the site's success to its history, branding, well-rounded content, and some link juice from a large brand's fun little PR confusion he describes.
He's largely taken a hands-off approach to content production but still manages to produce quality content. Which he emphasizes is the result of hiring good researchers if you can't access subject matter experts.
It's interesting to hear about his mostly outsourced content creation model and his strategy for hiring writers through Upwork.
And its especially interesting to hear how affordable his writing team is, which has stuck with him over a long term.
He also shares insights on content monetization strategy, primarily relying on Mediavine and Amazon Associates, with a 90-10 split in revenue. And Brock highlights how he maximizes ad revenue through content structure and layout, highlighting the importance of ad impressions and reader experience.
He finishes things off with his plans for maintaining the site's stability and growth, including potential future strategies such as video content, email list building, and improving reader engagement. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Wed, 29 November 2023
SEO, YouTuber, and AI expert Julian Goldie joins the podcast to give us a masterclass in AI jam-packed with actionable tips and free tools to help boost our productivity.
He begins by discussing two ways to scale content using AI: one-click article generators and AI-assisted editing by virtual assistants.
Julian recommends using ChatGPT and its plugins, such as Web Pilot, to generate optimized content outlines for articles. He explains that training ChatGPT involves inserting custom instructions to make it act in a certain way, such as using personas or following specific writing styles.
API access to ChatGPT is another useful tool for scaling content production, as it allows for the generation of hundreds of articles per day. Julian also explores other applications of AI in content creation, including density analysis, expert citations, and topical maps to build topical authority. He highlights the power of using ChatGPT for various tasks, such as creating topical maps and generating keyword ideas.
Furthermore, Julian emphasizes the importance of using AI tools like WebPilot and Dali3 to enhance content by adding videos, images, tables, and other forms of media. He shares his personal experience of leveraging AI to streamline his marketing efforts, replacing a five-person team with himself and a few virtual assistants empowered with ChatGPT.
To implement AI effectively, Julian suggests taking a systematic approach, starting with a time audit to identify tasks that can be automated for maximum efficiency. He encourages content creators to focus on one high-leverage task at a time and gradually incorporate AI into their workflow. Julian concludes by recommending his YouTube channel for actionable insights and real-world examples of using AI in content creation and marketing.
In summary, Julian Goldie provides valuable insights into the impact of AI on content creation and SEO. He discusses various AI tools and techniques, such as ChatGPT and its plugins, API access, and AI-assisted editing. Julian emphasizes the importance of using AI to enhance content with media elements and shares his personal experience of streamlining marketing efforts with AI. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 18 October 2023
Nathan Gotch, founder of Gotch SEO and true thought leader in the space joins the Niche Pursuits podcast to share valuable tips on keyword research and content creation.
He takes us through his entire journey. Starting with learning SEO back in 2011 building his own sites, to how he got clients, diversifying his income, and what he sees working today.
And Nathan's insights are important for any site owner to take note of.
His approach to keyword research is centered around driving revenue and providing valuable content to users.
He recommends starting with transactional, bottom of the funnel topics that have high buyer intent or relevance to your core offer in your niche.
And suggests researching keywords by looking at products being sold on platforms like Amazon to determine which ones generate the most money.
If necessary, he recommends using keyword research tools to identify clustering opportunities and build a database of keywords.
And offers a great criteria for prioritizing keywords based on intent, relevance, and other important and sometimes overlooked factors.
From here he recommends creating high-value pages and supporting content at a granular level.
He also emphasizes the importance of having expertise or enthusiasm in the niche you choose for your website.
Nathan also shares a great 80/20 principle he uses. Meaning outside of the 80% targeting SEO traffic, 20% of content can be experimenting with trending keywords and creating link bait assets to attract attention and gain an authoritative advantage.
For existing sites, Nathan advises starting with existing keywords that are already ranking and optimizing them to improve their positions and increase clicks. He even highlights the value of keywords in positions 50 to 100, as they can still provide opportunities for growth and relevance.
He also highlights the significance of external signals, such as high-quality backlinks, in determining the helpfulness of content.
Nathan emphasizes the need for a long-term vision and building a brand rather than just a niche site. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 16 August 2023
Wanna hear tips on how to use your SEO prowess to grow a multi-million dollar eCommerce business?
Michael Jackness joins the Niche Pursuits podcast today to tell host Jared everything he did to buy, grow, and sell an Amazon FBA and Shopify store in 3 years.
They dive into a ton of awesome points that are crucial for success in this endeavor.
And to illustrate the effectiveness of SEO in growing the store, Michael shares his personal experience.
He transformed a 100% Amazon business with a minimal website presence into a successful e-commerce brand across organic search and Shopify. With the Shopify store reaching 20% of the business, significantly increasing the overall enterprise value when it came time to sell.
His strategy involved thorough keyword research, focusing on terms with decent search volume, low keyword difficulty, and strong buyer intent (he shares some awesome tips you don’t want to miss).
Of course, creating high-quality content is key to turning this plan into a reality, though.
And luckily, he doesn’t give a vague explanation of what that means.
He highlights the importance of hiring writers and a graphics person to produce original and engaging content for the website - including discussing how powerful Midjourney has become.
The use of AI in content creation and social media marketing is also mentioned. And he discusses how AI can assist in generating content ideas, optimizing content for search engines, and automating social media marketing tasks.
However, he expresses concerns about increasing competition and the potential impact of AI on the e-commerce industry.
As more businesses adopt SEO strategies, the competition for top rankings becomes fiercer. And, of course, the rise of AI may disrupt traditional SEO practices, requiring businesses to adapt and stay ahead of the curve.
Overall this is an important discussion with tips to help a business of any kind improve its SEO and enjoy the profits that come along with it. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper |
Wed, 14 June 2023
How do you balance your focus between driving traffic and conversions?
If you ever struggle to find a happy medium for your SEO and CRO efforts, you'll want to check out this great convo with Shaun Els.
Shaun has been building online businesses and helping others with web design since he was 18.
Over the years, he's tried all sorts of marketing tactics. But as an agency and niche site owner, he's found SEO and content creation to be the key foundation for success.
And because of his background in design, he takes an interesting design-first approach.
He recommends building a pyramid structure for a website, with the homepage at the top, followed by money pages, and then supporting content. The supporting content adds tons of design and content value by building internal links and what he calls 'themed content', which helps create a useful resource for users and increase your site's authority in Google's eyes.
Shaun discusses how many people are hesitant to engage with marketing content that is too sales-focused. And so blogging can be a solution to this problem, as it provides valuable information to potential clients. By creating blog posts that address common problems or questions in your industry, you attract search traffic and more.
He also shares a framework for getting the most out of this content by repurposing it into smaller pieces for easy sharing. These include posting counter-arguments, summaries, and bulleted lists. The process of repurposing content for social media takes about half an hour and can be done using tools like ChatGPT. And he mentions how it's important to intersperse blog post links with other types of content on social media to avoid penalties.
Shaun uses this content structure to funnel visitors to money pages with great lead magnets to grow mailing lists.
He uses email marketing to stay in touch with potential clients and nurture relationships. He argues that emails should be informational and include quick resources to help readers achieve their goals. And the ultimate goal of email marketing is to build trust with potential clients.
So while his strategy is grounded in SEO, he understands that marketing requires several touch points before earning a conversion.
But by building a content ecosystem that includes search engine optimization, social media, and email marketing, you can create a flywheel of lead generation.
Don't miss the full interview to get his tips on how to turn this strategy into a reality! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper |
Wed, 7 June 2023
Is Google at war with affiliate marketers?
Head of SEO Branding at Wix and SEO Consultant for Semrush, Mordy Oberstein, joins the podcast today to share his high-level perspective and valuable insights to help you mitigate risk and save your rankings.
In the last 12 months, there have been core updates, review updates, and spam updates. And he believes it's important to look to data for patterns to better understand the SEO ecosystem.
In his roles, he has access to huge swathes of data, and to help site owners succeed, he has a vested interest in unpacking what Google seems to value in the content it rewards.
Here are just a few examples of important recommendations he shares in the interview:
He also discusses the continuing rise of AI-written content that is largely generic using similar language structures. And how adding real human experiences is key to providing unique insights and quality content.
He even offers a great example people can use in product reviews to accomplish this.
But Mordy says quality is a domain-level analysis, not just at the page level. And so, to improve domain-level quality scores, it is important to focus on technical health, content, and user experience.
Predicting and understanding user needs is crucial.
He believes quality content means targeting the audience and offering the right amount of nuance to predict their needs.
And while links are a secondary signal, they may become less important as Google gets better at understanding content, with relevance and domain quality playing a more significant role in ranking in a scenario where content is generic across the web.
He does believe that leveraging AI can help automate tasks that were not possible before though.
AI can be used for research, understanding topics, organizing information, rewriting content, and automating tasks like writing headers and product descriptions. However, users have become more skeptical of web content due to issues such as data privacy and fake reviews. As a result, the bar for acceptable content has risen, and web content creators need to up their game.
So if you're a site owner or online content creator, you'll definitely want to check out the full interview and take lots of notes! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper |
Wed, 10 May 2023
Thomas Jepsen joins the Niche Pursuits podcast today to share insights and findings from 12 years of SEO experience, some of which may differ from what you typically hear on topics like:
Overall, it's a thought-provoking discussion covering a wide range of topics regarding on page, off page, and technical SEO concerns. Thomas explores the secrets behind low DR, high traffic websites and how they can be used as models for content structure.
Sharing the importance of internal linking, recommending Link Whisper to quickly help for improve crawlability and avoid orphan pages. He shares a glimpse into his site audit process, including understanding clients' goals, analyzing their website and competitors, and presenting his findings. He also addesses issues of bloat – like tags, category pages, and thin content pages being indexed. Shares insights into indexation issues found in Google Search Console, like crawled currently not indexed, discovered currently not indexed, and duplicate pages. And advises when it's best to delete or improve content that doesn't drive organic traffic or impressions from any keywords in Ahrefs. You'll also learn about the Google Sandbox and its connection to core updates, link accumulation, and quality content creation. In a nutshell, Jepsen's expertise on website quality and optimization offers indispensable knowledge for website owners and SEO professionals alike. In the age of AI he emphasizes the importance of white-hat practices, believing high-quality content, natural links, and internal linking to enhance crawlability and site structure, will help. And don't overlook indexation issues – delete or improve content that fails to drive organic traffic or keywords. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper |
Wed, 25 January 2023
In today's episode of the Niche Pursuits podcast, Nick Musica, the former SEO and Content Director of DMV.org joins us to discuss the incredible rise (and subsequent fall) of the site. The talk is wide-ranging and goes in-depth on several important technical aspects of managing small and large sites alike. |
Wed, 4 January 2023
Kyle is a long-time SEO expert. Besides running many successful businesses in the space, he's also known for running hundreds of tests on Google's algorithm over the years to see what actually works.
Today he makes his third appearance on the Niche Pursuits podcast to discuss his latest findings on E-A-T! |
Wed, 21 December 2022
Today's guest on Nichepursuits podcast is Nina Clapperton. She started a travel blog as a hobby which reached 100,000 monthly pageviews, earning an average monthly income of $10,000 - mostly from affiliate income. Nina shares tons of actionable tips and tactics you can use to grow your sites.
Direct download: NP_Nina_Clapperton.mp3
Category:Search Engine Optimization -- posted at: 5:57pm EDT |
Wed, 7 December 2022
Can you imagine publishing a 500-word article and receiving 5.5 million pageviews within a week?
That's what happened to Kurt Schmidt in May 2022. Kurt Schmidt joins Spencer on the podcast to bring us a masterclass on creating engaging content that Google rewards. |
Wed, 23 November 2022
Today's guest on nichepursuits podcast is Jen Biswas. Are you side-hustling on your blog? Working on it whenever you can find time while balancing a job, family, or whatever other obligation you may have?
If so, then today's Niche Pursuits podcast episode will give you an incredible boost of inspiration. |
Wed, 5 October 2022
Today's guest on the Niche Pursuits podcast is Jason Malone from the popular link-building agency 'We Outreach.' The interview contains expert tips, advice, and reliable information on all things link building. |
Wed, 21 September 2022
Today's guest on the Niche Pursuits podcast is Lily Ray. She chats with Jared about Google updates in general and, of course, the latest helpful content update. And, she provides tips and advice on keeping your website clear from the penalties that will negatively impact your organic performance. |
Wed, 27 April 2022
Today's guest on the Niche Pursuits podcast is Kevin Indig, the lead SEO director at Shopify.
Kevin has a top-level view of SEO and affiliate marketing, and his knowledge will have you sitting up and paying attention from the start.
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Wed, 9 February 2022
Today on the Niche Pursuits podcast, we have Emily Dyson. Emily has been building websites for a few years now, and this conversation has a primary focus on her most popular website which she started in 2018.
We talk about keyword research, topical authority, and how AI plays a significant role in Emily's content approach. |
Thu, 27 January 2022
Today's guest on the Niche Pursuits podcast is Charles Floate, an SEO expert who has been in and around the SEO space for 14 years. Charles talks about the importance of treating your website as a real business and provides valuable insights into the strategies used to get a website back on track and thriving again.
Direct download: NP_Charles_Floate_1.mp3
Category:Search Engine Optimization -- posted at: 8:56am EDT |
Wed, 22 December 2021
SEO expert Steve Toth is the latest guest on the Niche Pursuits podcast. Steve has a long history in the SEO industry. He started in 2010 as a copywriter running a web development company blog, which led him on his journey into search engine optimization.
Direct download: NichePursuits_Steve_Toth.mp3
Category:Search Engine Optimization -- posted at: 12:57pm EDT |
Wed, 27 October 2021
In this episode we have Kyle Roof with us who is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. We discuss various On-Page SEO strategies, building an SEO tool without a dev background and much more. |
Mon, 11 October 2021
In today's episode, I interview Stephen Hockman of SEO Chatter and we discuss everything about starting up new websites the right way, internal linking, SEO, site structure, and a whole lot more. He's grown many affiliate sites, been through Google penalties, recently sold a niche site, written a book, and is currently building an SEO site in public, all the while sharing his strategies.
Direct download: NichePursuits_Stephen_Hockman.mp3
Category:Search Engine Optimization -- posted at: 7:00am EDT |
Wed, 24 February 2021
Today, I'm excited to share with you an interview I did with Steve Wiideman from Wiideman.com. Steve has been in the SEO industry since 1999...a dinosaur in internet years! His first job out of college was doing SEO and search engine marketing. So, Steve bring all of his SEO knowledge and experience to the podcast today. In particular, we discuss how his SEO consulting group is working with clients doing local SEO, eCommerce SEO, and much more. During the interview we discuss specifically how the Wiideman group helped Bob's Watches: eCommerce SEO Bobs Watches has grown to over $40 million a year in revenue and much more We also discussed his view on affiliate sites and how it relates SEO. Are affiliate sites really providing value or are they just doorway pages? What sort of link building and keyword research should be done? Ranking affiliate sites in Google Steve is also a professor at Fullerton college and UCSD where he teaches SEO and online marketing. He's put together lots of video materials that he is giving away for free. If you want to get free access to Steve Wiideman's SEO videos you can go to AcademyOfSearch.com. Use coupon code SEOSteve to get free access.
Direct download: NichePursuits_Ep_Steve_Wiideman.mp3
Category:Search Engine Optimization -- posted at: 11:29am EDT |
Mon, 15 February 2021
How can you know when you make a change to your website that it’s not hurting your rankings in Google? Well, you can set up SEO tests. Today, I’m excited to share my recent interview with Matt Diggity where he drops some serious knowledge bombs as it relates to SEO tests, affiliate marketing, ranking in Google, and much more. Why SEO testing? Well, there’s a lot of noise in the SEO industry. You can listen to one expert or you can listen to another person and not know if they’re an expert. And of course you can try to listen to Google. How do you know what SEO strategy is the best for your site? Listen to the full episode to hear some of the SEO tests that Matt has performed and how you can set up your own tests. |
Wed, 20 January 2021
Why is updating website and content auditing popular right now? Well, 10 years ago, people didn't need to audit their websites. It wasn't a thing. Generally speaking, websites we're pretty new. Now that sites are getting to be 10, 15, or 20 years old. There's a lot of upkeep and maintenance. Some are referring to this problem of old "blog content decay". If I'm looking ahead to the future, I think this will be a much more common topic and problem, and process that people follow in the coming years. In my latest podcast, I sat down with Tom Drake, the owner of MapleMoney.com, and a partner at GetRichSlowly.org. To revive old content, Tom is no stranger. He started his blog a decade ago. And Get Rich Slowly (founded by JD Roth) was one of the original personal finance blogs started about 15 years ago! With over 5000 old blog posts to update and audit, it's no easy task. Tom breaks down precisely the process he uses to update (or delete) content.
Direct download: NichePursuits_Ep_Tom_Drake.mp3
Category:Search Engine Optimization -- posted at: 8:30am EDT |
Mon, 2 November 2020
MarketMuse uses machine learning and artificial intelligence to analyze content, suggest topics to cover, and create better content. It works best for SEO writers who want to develop highly effective content marketing strategies not based on gut instinct. I've also recently been hearing all the news about GPT-3, robots writing articles, and wondering how all of this will impact content generation for bloggers and SEO's in the future. I wanted to dive more into the subject and could not think of a better person than Jeff Coyle to explain what's going on. I'm excited to share this interview I did with Jeff to get his take on artificial intelligence as it relates to SEO, how these changes will impact us humans, and the latest advancements that Market Muse has made in machine learning for content creators. |
Thu, 5 March 2020
Today, I'm excited to have Kyle Roof on the podcast! You can find some of Kyle's work at Internet Marketing Gold and Page Optimizer Pro. Kyle has been involved in SEO for a long time and is well known in the industry. In particular, he is well known for performing SEO tests to see what actually works for ranking in Google as opposed to just taking other people's words for it.
Direct download: Niche_Pursuits_Kyle_Roof.mp3
Category:Search Engine Optimization -- posted at: 5:08pm EDT |
Tue, 20 August 2019
Today, I'm excited to have Matthew Woodward from matthewwoodward.co.uk on the podcast. Matthew and I have interacted quite a bit online over the years, but this is the first time that we've had a chance to hop on a call and chat. I hope that you'll find it as interesting as I did, to hear more about his background and how he got started making money online. Matthew has a huge amount of knowledge with anything SEO related. Today, we jump into how to do an SEO audit that can dramatically increase your search engine traffic. We also dive into some specific on-page SEO tips that you can implement as well. Overall, I hope you enjoy Matt’s story and the business advice that he has to share.
Direct download: Niche_Pursuits_Episode_157.mp3
Category:Search Engine Optimization -- posted at: 11:25am EDT |
Mon, 5 August 2019
Today, I'm excited to introduce you to Tommy Griffith from clickminded.com. Tommy is someone that has been involved with SEO for a long time in a couple of really large companies. He started as an SEO manager for PayPal and then moved over to Airbnb as an SEO manager there as well; pretty cool stuff. As you'll hear, Tommy started teaching an SEO course on his site and that has now become a fulltime business for him. He's had a ton of ups and downs along the way that he talks about, but he's been able to build a great business. I hope you listen in to Tommy's full story and some of the SEO tips that he has to share. If you want to checkout the full SEO course that Tommy has, you can go to nichepursuits.com/clickminded. Overall, I hope you'll enjoy the interview.
Direct download: Niche_Pursuits_Episode_155.mp3
Category:Search Engine Optimization -- posted at: 5:19pm EDT |
Wed, 10 July 2019
Listen to hear how Sam Williamson builds white hat links that help his sites rank better in Google. These 3 specific strategies are white hat and still very effective.
Direct download: Niche_Pursuits_Episode_152.mp3
Category:Search Engine Optimization -- posted at: 1:00pm EDT |
Thu, 20 June 2019
In today's episode, I share an interview I did with John Kiekbusch from SEOButler.com. Listen to the entire episode to hear how John went from building an "offline" security business, to building PBNbutler and SEObutler, how he's built a portfolio of sites and more. Along the way he also shares some great tips for how he's grown both SEObutler and his own portfolio of sites.
Direct download: Niche_Pursuits_Episode_150.mp3
Category:Search Engine Optimization -- posted at: 2:04pm EDT |
Fri, 21 September 2018
Matt Giovanisci joins me on the podcast to discuss his journey from cleaning pools to owning one of the largest swimming pool affiliate websites in the world. In addition to his SEO tips, Matt also shares his dislike of link building, podcast hacks that might get you banned, and more. Enjoy the show!
Direct download: Niche_Pursuits_Episaode_135.mp3
Category:Search Engine Optimization -- posted at: 3:01pm EDT |
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! (Search Engine Optimization)
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