The importance of email marketing in today's digital landscape is front and center in this excellent podcast episode.

Matt Molen is an expert in email marketing and shares his background and experience in helping content creators grow their email lists.

And the conversation is particularly timely with the changes in Google's algorithms and the disappearance of cookies, highlighting the need for building a brand and owning your audience through email marketing!

Three avatars are identified:

• Those not doing email marketing,
• Those doing the bare minimum,
• And those making a go of it but not seeing significant results.

The key to growing your email list is to identify your biggest source of traffic and create lead magnets that address their specific problems.

And Matt emphasizes the importance of using existing website traffic (be it SEO, Pinterest, etc.) as the source for list growth and suggests creating targeted lead magnets that solve specific problems for visitors.

Lead magnets can include quick start guides, PDFs, eBooks, calculators, quizzes, and more. Even repurposing existing content and making it relevant to the audience landing on your page or post can help improve email list growth.

The success of lead magnets depends on the message and solution they provide rather than the specific conversion tool used. Segmenting your audience allows for more targeted and personalized email marketing, leading to higher engagement and conversions.

Monetizing your email list requires serving your audience with relevant content and building trust before presenting offers. Consistently sending valuable free content helps establish trust and credibility, making it more likely for subscribers to purchase paid products or services.

Other successful monetization strategies include creating communities, courses, physical and digital products, affiliate offers, and getting sponsorships.

It's important to create a sense of urgency and scarcity in your email offers to encourage action. To grow your email list faster, consider using tactics like pop-ups, calls to action, Facebook or Instagram ads, YouTube pre-roll ads, and partnerships with other creators.

Trial and error is necessary in email marketing to find what works best for your audience.

And Matt also dives into the best tools he believes can help with email automation campaigns as well as the biggest mistakes people make in email marketing!

Hope you enjoy!

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Ever wonder how to improve your affiliate content and boost conversions?

I'm sure we all do.

That's why we asked Kevin Meng to join the Niche Pursuits podcast today to share his insights.

Kevin's been a web content and copywriter for 7-8 years. During that time, he's honed his skills and reputation for writing content that sells.

He's worked with some of the biggest names in the industry, and today, he lets us in on some secrets you don't want to miss.

Things like:

• The general checklist he follows for affiliate content
• A formula for describing the benefits of features
• Importance of clarity in web content
• How to sprinkle in personality
• And much more...

He also explains the importance of being honest with readers and not presenting a product as perfect. Allowing you to build trust and overcome consumer objections.

The discussion also includes tips on how to find the sweet spot between writing for Google's algorithm and actual humans. Plus, ways to scale this out with a team using SOPs.

And of course, AI is brought up regarding content production and velocity. Kevin shares how the job of an SEO content writer may likely evolve to become more like an editor for quality assurance, with some hopeful and comforting perspectives for writers in the industry.

Overall, this episode provides valuable insights and techniques for improving your web content writing regardless of whether humans or AI creates it.

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

In Today's Episode of the Niche Pursuits Podcast, ad expert Monica Louie gives us the rundown on how to use ads properly to drive highly targeted traffic to your offer or site.

And her tips and tactics for Instagram and Facebook ads may even surprise seasoned vets.

David Finberg was first introduced to computers by his dad at age 6 before the internet was really a thing.

However, it wasn't long after this that he started building websites for friends and family and made his first dollar online. At age 9, he put together a website for his grandfather and made $20!

He's come a long way since then and is now the founder and CEO of Peaks Digital Marketing, an agency focused on content marketing, web design, and SEO. Dave joins Jake Cain on the podcast to share his story.

How do you constantly come up with good ideas?  How can you know what direction you should go in your business when you have a busy schedule and very little time to just think?

In my interview today with Saud Juman, we discount how to tap into the "creative well" and what exactly that is.

Saud started a company called PolicyMedical.com almost 18 years ago.  He exited the company about 2 years ago.

Policy Medical is a SaaS company that serves hospitals primarily to organize their policy documents.

Saud has a great creative framework for:

• coming up with new SaaS or other ideas
• deciding where to focus your time
• What niche to go into

We talk about something that Saud calls the "Creative Well".  Saud used the creative well to help him understand where his professional journey should go and eventually the ideas that became Policy Medical.

During the second half of the interview, we discuss content marketing strategies.  Policy Medical has a really long sales cycle and the software can cost $50,000 or $100,000 or more.

He was able to apply the principles of content marketing, answering customers' questions, and even getting customers to write some of the content for them.

Listen in to hear how he navigated the content marketing process and how it helped grow Policy Medical into the business it became.