Want a masterclass in effective link building strategies?

Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years.

Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales.

He figured link building in particular matched his skillset and he was right.

His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies.

In fact, Aaron's agency has managed to earn links from top-tier sites like the New York Times and Men's Health through broken link building alone.

The key challenge in this strategy lies in actually finding the broken links, which can even be best accomplished without tools - Aaron describes how.

Then comes the process of manually finding the right person to contact. And Aaron also does a great job of explaining how the outreach email template used should be short, straightforward, and avoid fake flattery.

The focus in broken link building is on finding broken links with intent problems rather than just 404 errors. The goal is to provide a replacement for the broken link that aligns with the original intent. And conversion rates can vary, but campaigns with recent broken links tend to have higher success rates.

Then when it comes to resource page link building, the value of resource pages varies depending on the number of external links and the credibility of the curator.

To be successful with this approach, brands need to have something of value to offer. And positioning the brand as altruistic and offering free resources can increase success rates.

Unlinked mentions can also be an effective strategy, but it requires using multiple tools and search operators to find all opportunities. But Google search operators can help identify unlinked mentions and refine the search for better results.

These types of earned links don't work for every industry though. And Aaron is honest about where it doesn't.

Overall, Aaron does a great job of sharing ways you can get powerful and free links with tons of actionable tips to help along the way.

And as he says, link building is merely one part of the equation. His focus is on finding opportunities where Google already likes the content and using links to accelerate or solidify Google's opinion to maintain a high ranking in the SERPs.

Hope you take notes!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Ready for a HARO (Help a Reporter Out) masterclass?

HARO is a platform that connects journalists with 'experts' to include their insights into articles. This is great for link building but can lead to a lot of questions on how to do it right.

Thankfully, Chris Panteli joins the Niche Pursuits podcast this week to shed light on:

• How and when you should respond to HARO queries,
• What you should say,
• How to vet reporters,
• How to follow-up,
• And a whole lot more...

All to save you time, increase your success rate and land more links.

Chris runs a purely white-hat, digital PR link building agency that averages 100 links per month.

And he has a ton of awesome insights to share.

He starts off by explaining some context. How valuable HARO links are for building credibility, increasing domain authority, and improving search rankings.

And how to succeed with HARO, it's important to position yourself as an expert in your niche and have a well-optimized LinkedIn profile and website homepage.

Success rates vary depending on the niche and competition, but having expertise and credentials increases the chances of winning pitches.

He suggests starting by targeting websites your competitors have featured on their homepages and then expanding to high DR (domain rating) and high-traffic publications.

Chris also believes vetting HARO queries is crucial to save time and increase success rates. The key is to look for relevant queries from reputable domains and avoid low-quality websites. Engage with journalists and editors to ensure your link is included in the final article. And don't be afraid to follow up to convert unlinked mentions into links.

Timing is also important in HARO link building.

And while subject lines are not a major factor, it's important to follow any specific instructions from the journalist.

He even gives an awesome tip on how to use AI to assist with research and generating pitches in a way that'll work like a charm.

It's really a great and valuable discussion you don't want to miss.

And Chris also offers a free vetting resource (in the shownotes below) and a 20% discount for Niche Pursuits listeners on link building services and a HARO masterclass course with the code NichePursuits20.

Hope you enjoy!

Links & Resources

• Home - Linkifi
• freebie - Linkifi
• And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Want the step-by-step strategy a link-building expert uses to exponentially grow the traffic of sites?

Alan Silvestri of Growth Gorilla joins the Niche Pursuits podcast to share some of his awesome growth tips.

He got into SEO and affiliate marketing in 2013 after searching for ways to make money online. He started with affiliate websites and was eventually hired to help the same course creator Alan followed to learn SEO...

From there, he found his passion for link-building and started Growth Gorilla. He now works with 10-15 clients in the B2B, SaaS space and has ranking content down to a science.

In his interview, he breaks down his holistic approach.

Alan describes the 3 main reasons pages may end up in the "content graveyard" (bottom of page 1, page 2, etc.):

• Not having backlinks
• Targeting the wrong keywords
• Not matching search intent or content type with the top 10 ranking results.

And he stresses that content quality is important and should be optimized before building backlinks.

To fix all these issues, he describes his content promotion roadmap. It's a quarterly process that helps prioritize target pages to build links to over the next 3 months.

First, there's the backlink analysis of competitors. He recommends analyzing two competitors, one realistically beatable and the other a North Star competitor that can represent an authority in the niche.

This backlink data will help show the difference in percentages of backlinks pointing to the homepage versus internal pages. If competitors are being more proactive with content promotion, they'll likely have more links to their internal pages. But if a website is not ranking, it could also be the site has a lower domain rating (DR), which can be improved by building more backlinks to the homepage.

From this data, he describes how you can put together a link analysis report. He uses a three-step process for this, including identifying the link gap, identifying the type of backlinks, and identifying the topical relevance of those backlinks.

One tip is to prioritize both page relevancy and domain relevancy for backlinks, but if you can't get both, prioritize page-level relevancy.

Plus, he shares that while no follow links may not have a direct impact on rankings, they can bring in a trust signal that is important for a website to have. Building nofollow links can help dilute the backlink profile and build trust for the site. Good places to get nofollow links include directories, social media links, forums, and Q&A sites like Quora.

He also shares how to spot and avoid bad links from link farms by looking at content quality, links that the content has, and the main business model of the site.

And he also has some great tips on anchor text which can be classified into four main buckets: exact match, partial match, URL, and generic. To improve anchor text, export the backlinks of the top 10 ranking pages for target keywords and classify them into the four buckets to determine the ideal distribution.

Throughout the episode, Alan has a lot of great tips and tactics to share and isn't afraid to get into the nitty-gritty details.

So be sure to check out the full episode below!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

And as always, this podcast episode is hosted by Jared Bauman, co-owner of 201 Creative SEO Agency - https://www.nichepursuits.com/201creative

Today I have a great interview with two people that are experts at link building. Eric Carroll and Sebastian Shaffer from the link building agency dofollow.io.

They have been part of the niche and affiliate website community for many years now, and their agency specializes in building links to these types of sites.

Both Eric and Sebastian own and run affiliate sites, so they know what site owners are looking for and how to run successful campaigns.

They have owned and run the agency since 2017, have a ton of experience, and an interesting background. One that is related to Niche Pursuits – but you’ll have to listen to find out what!

Jeff Oxford is the founder of Link Hunter and has been in the SEO industry since 2010.

He shares 4 really unique link building strategies that get results.  Listen in to hear Jeff's story and to get some high quality link building ideas that don't involve guest posting.

One Little Web is a reseller-friendly SEO & content services owned by Sujan Sarker. Today, I'm sharing an interview that I recently did with Sujan.  As you know, backlinks can be a big help to your site, if done properly.  If you get excellent links and you see your traffic soar. Get a backlink penalty and watch all your traffic and income disappear almost overnight. With such a fine line between success and disaster, you shouldn't take outsourcing backlink generation lightly.  So, during my interview, I specifically ask Sujan what type of due diligence potential customers should take when analyzing link building services of agencies. You can see One Little Web here: https://www.nichepursuits.com/onelittleweb

Today, I brought Mark Mark from Niche Website Builders onto the show to discuss my recent order of a Skyscraper link building campaign for one of my niche sites.

We dive into how they started their agency (Niche Website Builders), what types of services they offer, and more.

Then we spend time looking behind the scenes of what happens when they create a link building campaign, how they do outreach, and everything that is involved.

Welcome back to the Niche Pursuits Podcast. I’m your host, Spencer Haws from nichepursuits.com.  

Today, I've got a great interview for you. I've got Adam Steele from loganix.net. Adam is somebody that's been around the affiliate marketing and link building world for a long time. He actually started back in an affiliate network called Neverblue. He started working there and that's how he got introduced to a lot of people doing online business. That led him down the road of link building services that he could offer. 

I’ll let Adam tell his entire story. It's really interesting and he's built a really solid business. In their best year, they’ve done $3 million in revenue. He's got 14 full-time employees and a large remote team behind him. We’ll talk about how he's able to achieve that success. 

Overall, it was great to have Adam on the podcast and interview him. If you want to check out Loganix, his link building company, you can use my affiliate link which I would be very happy if you did. That's at nichepursuits.com/loganix.