Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! (list building)

I started a case study to try and revive a dead email list of about 20,000 subscribers.

However, it turns out my domain reputation is bad for this particular domain (my other email sending domains are excellent). So, my emails have primarily been going to people's junk folders, leading to terrible open rates.

As a result, I'm PAUSING this email case study UNTIL I can improve the domain reputation.

I'm working with an email expert and using a tool called "Mail Warm" that will likely take 2 to 3 months to show significant improvements to my domain reputation.

However, there is a silver lining! My highest open rate (of 14%) was an email related to side hustles / making money online.

This shows me that this audience might be very interested in much more than coupons and discount codes. I think I have a clear path to monetization moving forward. But, I want to do it right.

I need to take the extra 2 to 3 months to stop sending email broadcasts to the list, so that I can systematically improve the domain reputation. Give me another 3 months or so, and I'll be back sharing updates.

Direct download: NichePursuits_Ep_Email-Update-Pause.mp3
Category:list building -- posted at: 5:44pm EDT

I started a case study about a month and a half ago to try and revive a dead email list. This is an email list that has been collecting dust for a "Mom" blog that I own.

The site makes several thousand dollars every month from Ezoic display ads and Amazon associates. However, I wanted to see if I could monetize the email list that had been ignored for over a year.

My earnings since the project started?  $11.15!

Well, the numbers don't lie...I still have work to do.  Listen in to hear the update and plans moving forward.

Direct download: NichePursuits_Ep_Email-Project-Update-Sept.mp3
Category:list building -- posted at: 5:06pm EDT

In this second update on my recent case study update, I discuss what I've been up to so far and my plans to improve my domain reputation.

Direct download: NichePursuits_Ep_Email-List-Case-Study_2.mp3
Category:list building -- posted at: 1:04pm EDT

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