Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

SEO, YouTuber, and AI expert Julian Goldie joins the podcast to give us a masterclass in AI jam-packed with actionable tips and free tools to help boost our productivity.

He begins by discussing two ways to scale content using AI: one-click article generators and AI-assisted editing by virtual assistants.

Julian recommends using ChatGPT and its plugins, such as Web Pilot, to generate optimized content outlines for articles. He explains that training ChatGPT involves inserting custom instructions to make it act in a certain way, such as using personas or following specific writing styles.

API access to ChatGPT is another useful tool for scaling content production, as it allows for the generation of hundreds of articles per day. Julian also explores other applications of AI in content creation, including density analysis, expert citations, and topical maps to build topical authority. He highlights the power of using ChatGPT for various tasks, such as creating topical maps and generating keyword ideas.

Furthermore, Julian emphasizes the importance of using AI tools like WebPilot and Dali3 to enhance content by adding videos, images, tables, and other forms of media. He shares his personal experience of leveraging AI to streamline his marketing efforts, replacing a five-person team with himself and a few virtual assistants empowered with ChatGPT.

To implement AI effectively, Julian suggests taking a systematic approach, starting with a time audit to identify tasks that can be automated for maximum efficiency. He encourages content creators to focus on one high-leverage task at a time and gradually incorporate AI into their workflow. Julian concludes by recommending his YouTube channel for actionable insights and real-world examples of using AI in content creation and marketing.

In summary, Julian Goldie provides valuable insights into the impact of AI on content creation and SEO. He discusses various AI tools and techniques, such as ChatGPT and its plugins, API access, and AI-assisted editing. Julian emphasizes the importance of using AI to enhance content with media elements and shares his personal experience of streamlining marketing efforts with AI.

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: Julian_Au.mp3
Category:Search Engine Optimization -- posted at: 11:49am EDT

Welcome back to another episode of the Niche Pursuits Podcast, where Spencer and Jared cover the latest news in SEO, AI, affiliate marketing, and content creation.

As always, there’s a lot that happened since the previous episode, and they talk about the best Black Friday deals, so don’t miss this one!

The first news story they cover was the major upheaval at OpenAI over the last few days. Essentially, the board ousted Sam Altman as its CEO due to a lack of confidence and trust in him. 

This led to a whirlwind of events: other employees quit in solidarity, he was hired by Microsoft, and then the board at OpenAI changed course and hired him back. 

What does this all mean and how will it eventually play out? How did Sam and Microsoft really fare in this debacle? And how does this ultimately impact content creators? Tune in to hear Spencer and Jared’s takeaways.

The next bit of news they cover is that Google is testing out a “Simple Search” function, which would allow users to filter their search queries and simplify them. 

How exactly does it work? What does this mean for the Search Generative Experience? What is Google really doing as it implements all of these changes? And what does it mean for bloggers? Listen and find out.

The next topics are about shopping, which could not be more appropriate, since it is Black Friday after all.

Google is now using AI to help people shop for their holiday gifts. Spencer and Jared discuss how it works and show the demo. Essentially, AI will help refine gift categories and help people find exactly what they’re looking for. The new functions even let you virtually try on clothes!

In other shopping news, Amazon has announced that, on Black Friday, its Prime Video will feature shoppable ads, allowing users to scan QR codes to make “instant purchases” during the NFL game.

Speaking of shopping, as it’s Black Friday, Spencer and Jared forgo the usual Shiny Object Shenanigans portion of the podcast to share some of the biggest and best deals they’ve seen this season.

They talk about special discounts on Spencer’s tools, like Link Whisper and Rank Logic, as well as on Jared’s photography course. To save big on the best tools, check out the Niche Pursuits Black Friday Deals page!

As for this week’s Weird Niche Sites, Spencer goes first and reveals Rhyme Zone which, as the name suggests, identifies words that rhyme with your chosen word. The extensive results are organized by syllable. But what’s really shocking is how much traffic the site gets! It’s off the charts!

How is it monetized? And what could it do better to earn more from ads? Listen to the episode for all the details.

Jared’s site is a bit more whimsical: Cloud Appreciation Society. This weird site features everything from the cloud of the day and cloud of the month to a “Recent Clouds Spotted” section.

It also has a very cool UGC feature that Jared and Spencer discuss, as well as the possibility of buying a membership. Is this DR69 site ranking for a lot of keywords? How is it probably doing in terms of revenue? 

And that brings us to the end of another episode! Hopefully, you feel like you’re in the loop and caught up on recent happenings with Google and SEO. See you next week for another jam-packed episode!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: npn23_au.mp3
Category:Online Business -- posted at: 12:01pm EDT

The importance of email marketing in today's digital landscape is front and center in this excellent podcast episode.

Matt Molen is an expert in email marketing and shares his background and experience in helping content creators grow their email lists.

And the conversation is particularly timely with the changes in Google's algorithms and the disappearance of cookies, highlighting the need for building a brand and owning your audience through email marketing!

Three avatars are identified:

  • Those not doing email marketing,
  • Those doing the bare minimum,
  • And those making a go of it but not seeing significant results.

The key to growing your email list is to identify your biggest source of traffic and create lead magnets that address their specific problems.

And Matt emphasizes the importance of using existing website traffic (be it SEO, Pinterest, etc.) as the source for list growth and suggests creating targeted lead magnets that solve specific problems for visitors.

Lead magnets can include quick start guides, PDFs, eBooks, calculators, quizzes, and more. Even repurposing existing content and making it relevant to the audience landing on your page or post can help improve email list growth.

The success of lead magnets depends on the message and solution they provide rather than the specific conversion tool used. Segmenting your audience allows for more targeted and personalized email marketing, leading to higher engagement and conversions.

Monetizing your email list requires serving your audience with relevant content and building trust before presenting offers. Consistently sending valuable free content helps establish trust and credibility, making it more likely for subscribers to purchase paid products or services.

Other successful monetization strategies include creating communities, courses, physical and digital products, affiliate offers, and getting sponsorships.

It's important to create a sense of urgency and scarcity in your email offers to encourage action. To grow your email list faster, consider using tactics like pop-ups, calls to action, Facebook or Instagram ads, YouTube pre-roll ads, and partnerships with other creators.

Trial and error is necessary in email marketing to find what works best for your audience.

And Matt also dives into the best tools he believes can help with email automation campaigns as well as the biggest mistakes people make in email marketing!

Hope you enjoy!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: Matt_Au.mp3
Category:Content Marketing -- posted at: 11:33am EDT

Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortable—there’s lots to cover this week! 

The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses made a mistake on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple’s Safari browser. 

Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it did not want this data to be revealed. What does this mean for other search engines? Does Google have a monopoly in the search engine market?

Or, maybe a better question is, how good is Google really? Does it need to go to these lengths to become the default browser? Is the quality of its search actually getting worse? And what is the science behind being the “default?”

The next news item up for discussion is Google's announcement about new ways that users can find what they're looking for on Search

Google is testing out three features: allowing users to follow topics that they're interested in by adding a follow button, adding a perspective filter to allow users to get the best first-hand knowledge on a topic, and including information about content creators to highlight their expertise. 

What other potentially controversial announcements has Google made with regard to new features? What’s the role of AI in all of this? Tune in to find out! 

Jared and Spencer then talk about Danny Sullivan's recent presentation at brightonSEO. The Google Search Liaison essentially told attendees to get ready for even more changes, tweaks, and improvements to Google’s search rankings.

To get a peek at his full presentation, head on over to Twitter, where he posted all the slides and see for yourself. But what were the overarching themes? Listen to the podcast to hear Jared and Spencer's impressions. 

When it comes to Shiny Object Shenanigans, Spencer goes first and talks about his adventures building a faceless YouTube channel. 

He offers a summary on Twitter, but the gist is that he started uploading videos and one video went viral in May and got 474k views. He started to earn money and was making plans for the future when his viral video got hit with a copyright notification and had to be taken down.

How have things gone since then? What’s in store for this side hustle? Listen and find out what Spencer’s doing now!

When it’s Jared’s turn, he gives an update on his Amazon Influencer Program side hustle which, if you've been tuning in over the last few weeks, has been particularly volatile. The good news is that earnings appear to be picking up, so stay tuned to see if he sees a full recovery. 

He also talks about his photography course on Weekend Growth and the importance of having high-quality photos, particularly in view of all the changes in Google. His course, which offers useful tips for non-professionals, is celebrating its 1-year anniversary. 

Don’t miss out on the chance to get it! Jared’s offering it for 50% off with the code “Niche Pursuits.”

When it comes to Weird Niche Sites, the co-hosts really capture the weirdness of the web. Spencer reveals his ‘90s-looking website, Disk Prices, which is essentially a list of hard drive prices and their different characteristics. 

All of the links are Amazon affiliate links, and search engine traffic varies according to the source: 2600 organic searches per month according to Ahrefs, 20k according to SimilarWeb.

How is the website updated? How is it doing on mobile? How did it fare during the HCU? What are the key takeaways from this website? 

When it’s Jared’s turn, he shows his love for cats with Cat News Headlines. It’s a repository of daily (and probably) manually updated cat news from all over the web. This DR4 site only ranks for 250 keywords. The main articles it’s ranking for are cat food reviews and, in general, the site isn’t doing especially well. 

What do they think of the design? What is the site doing correctly (if anything)?  

And that brings us to the end of another great podcast. We hope you feel informed of all the latest news in the SEO space and inspired to launch or continue your business projects and side hustles. See you next week!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: npn1711_au.mp3
Category:Online Business -- posted at: 10:43am EDT

Brad Wayland from Quiet Light joins the podcast to share his expertise and insights into whether it's best for you to grow a single brand or a portfolio of sites.

With over 2 decades of experience in all aspects of the online business world, he offers a TON of value to all site owners.

The conversation kicks off describing various ways to own web or digital assets:

  • A solopreneur with one website
  • A solopreneur with a portfolio of sites
  • Having a team for one website
  • Having a team for a portfolio of websites

He highlights some of the key perks and pitfalls of each approach, emphasizing that owning a portfolio may not be for everyone.

The solopreneur lifestyle allows for complete focus and dedication to one project, which can lead to potential success. However, being a solopreneur also requires managing limited time and responsibilities, which can be challenging.

Brad says that successful solopreneurs often have a long-term commitment to their work and prioritize it over other activities - emphasizing the term 'grind' several times.

As a result, this model can lead to significant financial success and high levels of achievement. The key though is to resist the ever-present temptation to chase shiny objects.

Brad describes how diversification of projects and thus focus can be a pitfall for entrepreneurs, and buying and acquiring multiple businesses without proper management can lead to failure. And Brad shares his personal experience buying businesses in niches he wasn't passionate about and the negative impact it had.

He emphasizes the importance of dedicating time and energy to rethinking strategies and staying passionate about the topic.

Operating at a high level and achieving long-term success requires a special mindset and creativity. Simply following a checklist of industry trends and best practices is likely not enough to stand out to the best in your niche.

In short, Brad recommends doubling down on focus and intentionality in business. He encourages you to prioritize and not spread yourself too thin.

If you're an exceptional entrepreneur (such as Syed Balkhi - the example he uses) who can attract excellent people and manage several projects at once - then great! But it's best to reflect honestly on your abilities - and most people will find they're best served focusing on a single project and grinding to the finish line (in the form of a big exit to financial freedom).

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: Brad_au.mp3
Category:Online Business -- posted at: 11:07am EDT

Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared cover all the latest relating to SEO, digital marketing, affiliate marketing, and website creation and break it down into bite-size pieces for listeners. 

Spencer and Jared kick things off by talking about how the November Core Update was rolled out about a week ago. Spencer reveals how Niche Pursuits has fared thus far and Jared talks about how site owners he’s in contact with have been affected by Google’s latest update. 

Did most websites see a recovery or more of a decline? What will happen as the update concludes? 

They also announce that the Reviews Update has also been rolled out. Will site owners be able to determine which update affected them and how? How is this latest update different from the HCU? How is Google going to handle update announcements moving forward? And will there be another update before the end of the year? Tune in to hear what Spencer and Jared think. 

Changing gears, Spencer shares an affiliate article in The Verge that is clearly written with AI with no human editing. Listeners of last week’s episode will recall the discussion of a different article in The Verge complaining that the internet is overloaded with poor-quality SEO content. And here it is, spamming the web with SEO-optimized unedited AI content!

Is their article ranking? And if it is, is it outranking truly helpful content written by humans who have actually tested the products? What do Spencer and Jared think about this case of parasite SEO? Listen to find out!

Next up on the agenda is a very interesting tweet from Danny Sullivan from Google Search Liaison on how he brings people’s feedback back to Google. Jared lauds this moment of transparency and Spencer wonders if this feedback could impact the way that Google Search works. 

Another tweet that made it into this week’s news is about the New York Times’ 3Q revenue numbers. Glen Allsopp did an excellent write-up after analyzing The Wirecutter, the Times’ affiliate website. How much does he estimate it’s bringing in per month in affiliate commissions? It’s clear that “the little guys” can’t compete with The Wirecutter, but what are Jared and Spencer’s takeaways from this situation?

In the last news item of the episode, Spencer shares that Elon Musk and Twitter recently revealed their ChatCPT competitor, Grok. Premium Twitter subscribers can currently sign up to the waiting list to test it out. Where will this go? It remains to be seen, but as Spencer says, it’s always interesting when someone with very deep pockets gets into the AI game.

In the Shiny Object Shenanigans portion of the podcast, Spencer talks about the tool he created, Rank Logic, and its latest addition—a Google Analytics integration, which will be available for current users as early as next week. He talks about the different ways users will be able to analyze data and create custom reports, and how much easier it will be compared with using GA4.

When it’s Jared’s turn, he talks about recording more videos for the Amazon Influencer Program, most of them seasonal. His goal is to hit 1000 videos by the end of the year. He also talks about celebrating the anniversary of the Photo Course on Weekend Growth and how his side hustles, and the opportunities that come with them, continue to grow and surprise him as well.

Spencer shares his Weird Niche Site first: Miss Rachel Networth. He gives the backstory about Miss Rachel, a popular teacher on YouTube, and shares stats for the 3-month-old site, which has a DR of 63 and organic monthly traffic of around 30k. Is it a 301 from an older domain? What else does he discover when he digs deeper? What’s his and Jared’s theory behind the website?

Jared’s find this week is The Measure of Things, a very, very weird niche site that lets you enter a measurement and then compare that measurement to other “things.” For example, 829 square centimeters is about 1/15th as big as a bath towel. Isn’t that great to know? 

This DR52 site ranks for 17k keywords and has an organic search volume of 24k per month. What’s super unique about this website? Hear Jared and Spencer break down the data they see in Ahrefs.

And that brings us to the end of another great episode. We hope you’re feeling informed and inspired, as always. See you next week!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: npnews1110.mp3
Category:Online Business -- posted at: 11:14am EDT

Want a masterclass in effective link building strategies?

Aaron Anderson joins the Niche Pursuits podcast to share all the tricks of the trade he's learned over the years.

Aaron's journey into marketing came as an offshoot of his time cold calling and doing door-to-door sales.

He figured link building in particular matched his skillset and he was right.

His agency focuses on earning links through outreach rather than paid or guest post links. And they have found success with broken link building, resource page link building, and unlinked mentions as their core strategies.

In fact, Aaron's agency has managed to earn links from top-tier sites like the New York Times and Men's Health through broken link building alone.

The key challenge in this strategy lies in actually finding the broken links, which can even be best accomplished without tools - Aaron describes how.

Then comes the process of manually finding the right person to contact. And Aaron also does a great job of explaining how the outreach email template used should be short, straightforward, and avoid fake flattery.

The focus in broken link building is on finding broken links with intent problems rather than just 404 errors. The goal is to provide a replacement for the broken link that aligns with the original intent. And conversion rates can vary, but campaigns with recent broken links tend to have higher success rates.

Then when it comes to resource page link building, the value of resource pages varies depending on the number of external links and the credibility of the curator.

To be successful with this approach, brands need to have something of value to offer. And positioning the brand as altruistic and offering free resources can increase success rates.

Unlinked mentions can also be an effective strategy, but it requires using multiple tools and search operators to find all opportunities. But Google search operators can help identify unlinked mentions and refine the search for better results.

These types of earned links don't work for every industry though. And Aaron is honest about where it doesn't.

Overall, Aaron does a great job of sharing ways you can get powerful and free links with tons of actionable tips to help along the way.

And as he says, link building is merely one part of the equation. His focus is on finding opportunities where Google already likes the content and using links to accelerate or solidify Google's opinion to maintain a high ranking in the SERPs.

Hope you take notes!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: Aaron_anderson_fau.mp3
Category:Link Building -- posted at: 11:46am EDT

Welcome back to another episode of the Niche Pursuits News Podcast. This week’s episode is seriously packed with a ton of important and interesting headlines in the SEO, digital marketing, and content creation space. So grab some popcorn, get comfortable, and let’s get started!

Spencer and Jared kick off the episode by talking about Google’s latest announcement about an impending November core update, which started to roll out on November 2nd. We can expect to see the effects over the weekend. They talk about Google’s explanation for the latest update and how there’s also a review system update coming next week.

Moving on, they share an article in The Verge accusing SEOs of ruining the internet. Spencer summarizes the 8000-word article and he and Jared discuss whether the author ultimately blames SEOs or Google itself for bringing down the quality of the internet. 

What does Jared think about the article? Is The Verge hypocritical for publishing an article like this? What happened to Danny Sullivan, the Google employee who responded to Spencer’s tweet? Tune in to find out!

The conversation then shifts to an article on Detailed, and a tweet, by Glen Allsopp, about product review affiliate keywords. Allsopp shares his findings after analyzing 10,000 search results and he shares some staggering statistics for sites like Reddit and Quora.

The next news item on the agenda has to do with Google’s efforts to fix a bug from the October 2023 update, which impacted Google Discover traffic. Does that mean people who got massive traffic from Google Discover recently will see it disappear? Will people without much Google Discover traffic see it increase?

Continuing with news about Google, Spencer and Jared share an article that shows how Google is inserting paid ads among organic search results. They talk about the implications of this move and how it may or may not affect publishers.

Then Spencer shares an article about updates to Google AdSense, as the network is shifting to per-impression payments for publishers. How will this impact their earnings? Why is Google doing this? Since the network has always been pay-per-click, this is a major change to how it functions. Tune in to hear what Spencer and Jared have to say.

Jared geeks out on the last news item on the agenda, an analysis of Google’s EEAT Knowledge Graph. A recent article took a deep dive into how Google understands what is and isn’t expert content and the importance of getting into the Knowledge Panel and building a brand. Jared shares some good ideas on how to get Google’s stamp of approval, so don’t miss them!

When it comes to Side Hustle Shenanigans, Spencer provides an update on his second faceless YouTube channel, for which the stats are underwhelming. As he is completely hands-off in this endeavor, his advice for anyone looking to do something like this is to be very involved and detail-oriented. Listen in to find out what he thinks about this business model.

Jared reports on his Amazon Influencer side hustle, noting that October was his worst month ever. Why was this? What’s driving all the volatility? What does he expect in the coming months?

There’s just a little bit of time left, and Spencer shares his weird niche site first: Astronaut.io. This fascinating site features videos from YouTube that have zero views. With 105k visitors over the last three months according to SimilarWeb, it seems that some people (mostly in Russia), are enjoying them.

Jared’s weird site is in the celebrity niche, Who’s Dated Who, which offers the dating history of every celebrity you can think of. He and Spencer discuss the site’s ranking system, how it might be getting its data, its use of a forum, and how it’s monetized. This DR56 site is ranking for over 600k keywords, and monthly estimated organic traffic of 1.2 million.

And that brings us to the end of another great episode. Thanks for tuning in for another week and getting the latest in SEO news. See you next Friday!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Direct download: Np_News_113_fau.mp3
Category:Online Business -- posted at: 11:06am EDT

Today, we're joined by returning guest Mushfiq - a prolific site owner, operator, and flipper for an all-encompassing look at site operators!

With his 15+ years of operations experience and someone who hires lots of site operators for his agency, Mushfiq is a wealth of knowledge from both sides of the equation.

The first half of the discussion is all about site operators:

  • Who is best qualified to become one
  • What the ideal operator avatar looks like
  • Some of the reasons someone would become one

Mushfiq explains that a website operator is someone who can take a site from zero to a revenue target, focusing on content management, SEO, revenue generation, and finding opportunities.

And it's also here that Mushfiq and Jared highlight the important skills needed like: project management, strategy, and working well with a team of content creators, link builders, and virtual assistants.

For the motivations for becoming an operator, there are also lots of interesting insights.

For instance, operators can mitigate risk by gaining valuable experience working with different types of sites - knowledge that can then be applied to their own websites.

And since he runs an agency offering these operator services, Mushfiq also shares his two-tier structure for website operations. PLUS, the max number of projects an operator should manage at one time.

There really are tons of awesome insights here for anyone interested in pursuing this as a service provider.

But eventually, the discussion moves to the owner's perspective.

Hiring an operator can be advantageous for those who lack the time or expertise to effectively manage their own sites.

And Mushfiq lists out the 3 typical options for these owners who lack the time:

  • Let the website sit and eventually die,
  • Sell it (although they discuss some challenges for personal brand sites),
  • Or outsource it to an agency or virtual assistants.

There are lots of factors to consider - and Mushfiq and Jared do a great job of covering all that's important.

For instance, the challenges many feel when handing over a website to an operator.

As they discuss, letting go of control and allowing the operator to take over is essential for a successful operator-owner relationship.

But of course, trust is a crucial component for this, and it's important to find someone with a trustworthy background and a mix of successes and failures.

And Mushfiq highlights successful owners as those willing to walk away and let the operator manage the property, have realistic expectations about quality, and understand the complexities of managing a website.

They also break down the typical financial arrangement of this relationship.

For both owners and operators, diversification is emphasized as a key strategy. Ideally, this arrangement can afford the owner more time to expand into e-commerce, newsletters, and other areas to build a brand and generate additional income streams.

There's really too much value here to properly summarize, but if you've ever considered hiring an operator or supplementing your blogging income, this is a must-listen!

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

 

Direct download: Mushfiq_auf.mp3
Category:Online Business -- posted at: 11:19am EDT

1