Fri, 29 March 2024
Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the most recent news in SEO, AI, and content creation into smaller, digestible pieces.
Let’s get started!
Spencer first digs into Glen Allsopp’s recent report on almost 50 companies’ SEO performance, sharing some of his research for companies like NextDoor and Chegg, which are publishing massive amounts of AI-generated content and answering questions with AI, respectively, with a lot of success.
On the flip side, they share how many large content sites are also seeing a decline in traffic following the updates, just like smaller sites are experiencing.
They talk about the lessons we can draw from who’s really winning in affiliate marketing these days, the Asia-focused version of websites that are killing it, and more, but you’ll have to tune in to hear what they think.
Moving on, they talk about how Google has offered advice to those people affected by the HCU.
What kinds of things are people doing to show Google they’re legit, and should they keep doing it? What does Danny Sullivan say? Were the penalties delivered really at page level or site level, and why do people think Google’s response to this was contradictory?
The next article they address is from Glen Gabe, featuring hundreds of websites that Wikipedia has deemed as reliable or not, and what we can take away from this information as website owners and content creators.
What popular sites did they find on the list and what was surprising about their standing? Listen to the episode to find out!
Moving along to their Shiney Object Shenanigans, first Spencer talks about growing his Facebook page, which currently has around 60k followers.
Is he able to achieve his goal, which is to drive traffic from the page to his website? He shares the stats, as well as a unique strategy he’s using that is starting to bear fruit, albeit just a little. He’s still in the weeds with this one, so stay tuned to hear how it evolves.
When it’s Jared’s turn, he talks about a new experiment to grow 2 TikTok channels, one in the fashion niche and the other in the travel niche.
How did they do? How did he promote them? And what can we learn from this? And what does it have to do with the Amazon Influencer program?
Moving into the Weird Niche Site portion of the podcast, Spencer goes first with 1920s Fashion and Music, which dives into the 1920s celebrity fashion industry.
What’s especially surprising about this site is that it got a traffic bump from the HCU and has been doing better ever since. Spencer shares the site’s very interesting and inspiring backstory. What can we learn from this?
When it’s Jared’s turn, he shares Box Cycle, a platform for buying and selling used boxes. It has a Craigslist-esque look to it, but is it ranking at all? How popular is it? And how is it performing? It’s a DR40 site with several number 1 rankings, but is this an actual niche? Listen to the full episode to find out!
This brings us to the end of another great episode full of information and inspiration. See you next Friday for more of the same! Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 27 March 2024
Originality.ai founder Jon Gillham joins the podcast to help online publishers better understand the dynamic world of AI and SEO! Learn more at: https://www.originality.ai Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative The episode covers a range of topics, including:
List of Resources:
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Fri, 22 March 2024
Welcome back to another episode of the Niche Pursuits News Podcast, where Spencer and Jared talk about the biggest news over the last week in Google, SEO, and AI.
They also give an update on some of their side hustles and top it all off with some very weird and entertaining niche sites.
They kick off this week’s call by announcing big news: Google has just finished rolling out the spam update, although the core update will continue to be rolled out for another two weeks.
The spam update targeted three types of abuse: scaled content, expired domain, and site reputation (also known as parasite SEO), though the latter will technically be targeted in May.
They share a tweet from Lily Ray, where she details the winners and losers from the update, and then Spencer looks at a handful of their data in Ahrefs.
If you take a closer look at the “winners,” you can see examples of sites that are crushing it and do your own deep-dive analysis. They also look at sites that were absolutely crushed in the update, as we can learn from both.
Listen to the full episode to see their analysis and which sites are doing well and poorly.
Moving along, the next news item is that Google is shaking things up a bit internally, replacing the Head of Search, among other roles.
What do Spencer and Jared make of this? And what does the new head, Liz Reid, talk about primarily in her announcement? What does she see as the future of search? And what’s motivating these changes at Google? Tune in to hear what they think!
During the Side Hustle Shenanigans segment of the podcast, Spencer goes first and talks about his Amazon Influencer business. He reveals his current earnings and reports that his earnings have become almost entirely passive since he hasn’t really uploaded videos since December.
Jared just finished his call with the Niche Pursuits Community, where he talks in detail about his business and how he’s grown it. Spencer did a call the previous week where he shared all the details behind his Amazon Influencer business as well.
If you want to see those videos and enjoy many other aspects of the Community, you can join right here!
When it’s Jared’s turn, he talks about deleting 18% of the subscribers to his Weekend Growth newsletter. He shares the process for culling the list and trying to re-engage with disinterested subscribers, and the resulting open rate after the process.
Spencer then shares his process for managing the people on his list who are disengaged. Which approach resonates the most with you? Check out the episode to hear how their strategies differ.
When it’s time to talk about Weird Niche Sites, Spencer goes first with Ling's Cars. From the psychedelic background to Ling’s bobbing head, the site definitely leans into its weirdness.
The owner also uses some unique real-life marketing strategies but doesn’t have a very strong SEO game. Most of its traffic is direct or comes from social media, reaching 84k visitors last month.
When it’s Jared’s turn, he shares the personal website, Tyler Vigen. The section that has gone viral is called Spurious Correlations, where he shows correlations between two completely random things, like Amazon’s stock price and the popularity of the name Stevie.
There’s a very entertaining AI component to this DR74 site, although it’s not ranking for a lot of keywords or getting much traffic, and the owner is not monetizing in any way.
And that brings us to the end of another episode of the Niche Pursuits News podcast, where Spencer and Jared break down the latest important news in the sector and seek to motivate listeners with their side hustles.
See you next Friday! Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 20 March 2024
Want some help understanding what content and site features Google seems to reward in today's SEO landscape?
Friend of the show, Kyle Roof is back on the Niche Pursuits podcast to help us all make sense of it all.
The last time he was on, he talked all about EAT (Expertise, Authoritativeness, Trustworthiness) but now there is also the added E for Experience factor to account for.
And the obvious elephant in the room where recent Google updates have wiped out traffic to tons of sites overnight.
So Kyle brings some much needed insights into what Google prioritizes and timely recommendations for how we can adapt accordingly.
Kyle stresses the importance of showcasing genuine human experience and expertise on our websites, advocating for:
He also discusses how the use of user-generated content (UGC) through site blog comments can potentially be a helpful tool to demonstrate experience and trustworthiness - with a focus on curated blog comments and discussions to validate expertise.
The rise of UGC platforms like Quora and Reddit are also referenced as helping you build a digital footprint of experience as well as enhancing your overall credibility and trustworthiness in your niche.
And there is significant time spent on highlighting the "E" for experience in the HCU update has influenced website rankings, favoring tangible businesses and eCommerce sites that complete transactions on-site rather than acting as the standard 'doorway pages' of the standard affiliate and content sites.
And with Google favoring these websites that facilitate on-site transactions, building Trust becomes a significant challenge for these affiliate sites.
Another important topic discussed is building authority - not necessarily in the standard way of links - although that certainly doesn't hurt - but rather in growing the number of keywords your site ranks for.
Along with this is the importance of updating content and monitoring SERP changes, with tools like Page Optimizer Pro (POP) for their watchdog feature playing particular importance.
This is another excellent interview with Kyle Roof. Don't miss it! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com |
Fri, 15 March 2024
Welcome back, everyone, to another episode of the Niche Pursuits News Podcast! Dig into the latest news in SEO, AI, and content creation with Jared and Spencer!
They kick off this week’s episode talking about Google’s March Core Update.
They talk specifically about scaled content abuse and how Google is going in and manually deindexing sites, sharing a study that looked at 79,000 websites on certain ad networks, of which 1146 were deindexed.
Could this be a scare tactic by Google? Is it doing this manually to save its crawl budget? What exactly is going on?
Google updated its quality rater guidelines to ensure that they ding those sites that don’t disclose which articles were written with AI, describing AI-generated articles as the lowest form of content when ti comes to EEAT.
Spencer offers some advice for content creators using AI and says that Google is going after sites with AI-generated content. He does make an important distinction, though. Tune in to hear what he says.
Then they discuss how Google put out an FAQ on “pure spam” manual action notices, but as Jared notices, there is one important thing missing from the post. What is it?
They then move on to a funny news item. John Mueller, one of Google’s Search Liaisons, saw his site get dropped from Google, although it was recently reindexed. It’s not clear why this happened or if it was a stunt, but it’s definitely news!
Spencer and Jared have some encouraging words for listeners about the core update overall, so listen to the episode to hear what they have to say.
Moving along, they announce Mediavine’s new program, Journey, for sites getting around 10k sessions per month. This is a great alternative for people with smaller sites to allow them to get monetized with Mediavine.
As this is a new program, Spencer and Jared have a lot of questions about it and about how it will run, and why it’s being launched now.
Things take a “nerdy” turn afterwards as Jared talks about how Google Search Console has rolled out the new core web vitals. What changes have been made, and what is INP all about?
Moving along, they share that Reddit has announced a new tool for business growth, allowing companies to spot trends, track mentions, monitor post performance, etc.
The goal is to help brands promote themselves organically, and it could be a good platform to use as people consider diversifying away from Google. Tune in to listen to what Spencer and Jared think about this idea.
And the last item on the agenda is the news that the Associated Press has launched an e-commerce site with product reviews.
What is so unsettling about this headline for Spencer? What do they say about presidential campaigns, blenders, and multivitamins?
As for Shiny Object Shenanigans, Spencer gives an update on his Amazon Influencer Program side hustle. He reports that his earnings are steady this month, at $1,600, with no major dips but also no major growth. Jared chimes in with his earnings this month, too!
He also talks about his new premium Niche Pursuits Community, for which he just did an expert call to talk about the program, sharing all of the juicy details about how he built this income stream.
When it’s Jared’s turn, he talks about adding a new, professionally edited video and thumbnail to his Weekend Growth YouTube channel.
He also talks about how he’s using SparkLoop to grow his newsletter subscriber list, and after spending +$200, he has acquired +200 subscribers. Tune in to hear all of the details and learn more.
As for their Weird Niche Sites, Spencer goes first and reveals Horse Name Ideas. This weird website has hundreds of categories as well as a name generator, and perhaps what’s most surprising is what he reveals when he looks at Ahrefs.
But when Spencer and Jared discuss the site owner’s photo, the About page, the mission statement, and the contact phone number, what happens? Listen to find out.
When it’s Jared’s turn, he shares Healthy Wage and even reads from its Wikipedia page. This DR60 site is only ranking for 3.6k keywords, but it does have social proof and is very popular.
How can the principles of this page be used by other site owners? Check out the episode to hear what they say.
And that brings us to the end of another episode of the Niche Pursuits News podcast. See you all next week for another hour of inspiration and information from Spencer and Jared. Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com |
Wed, 13 March 2024
Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two?
That's what our latest guest on the Niche Pursuits podcast does.
His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush.
To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques.
Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google.
He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes.
A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term.
Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms.
Dmitry also provides valuable insights on pitfalls to avoid when building a business.
Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com |
Fri, 8 March 2024
Welcome back to the Niche Pursuits News Podcast, everyone!
This is the podcast for SEOs, content creators, webmasters, and entrepreneurs looking to understand the latest events and get inspiration for their businesses.
It’s been a crazy week in SEO news, so let’s get right into it! And, as Google suggested, you better buckle up as it’s going to be a wild ride!
The first (and only) topic Spencer and Jared dig into is Google’s very big news.
It’s rolling out the March 2024 Spam Update, which will take 2 weeks, as well as its March 2024 core update, which will take about a month. It’s also worth noting that the Helpful Content system is now part of the core updates.
Spencer and Jared discuss this news at length, covering the main aspects: scaled content abuse; site reputation abuse, or parasite SEO; and expired domain abuse. Google’s stated goal is to reduce the amount of low-quality, unoriginal content by up to 40% and send search traffic to helpful and high-quality sites.
What does this all mean? And what does it mean for AI content? Who is Google targeting specifically?
What cryptic sentence from Google’s announcement does Spencer consider the most interesting? What sort of behavior is Google cracking down on in particular? What types of penalties is Google doling out, and who’s getting hit?
What step did Google announce that leads Spencer and Jared to suggest Google is biased? And what kind of practices are they cracking down on when it comes to expired domains?
They also talk about how Google might start to use a page classifier as opposed to a site classifier. What implications would this have?
Tune in to hear Spencer and Jared discuss Google's latest news and share their thoughts on what's going on.
The next portion of the podcast is Shiny Object Shenanigans.
Spencer goes first with an update on his Amazon Influencer side hustle. He reports a rough number of his videos and his earnings this month to date. The good news is that he is officially in the black.
He also announces that he’s going to do an in-depth presentation about his Amazon Influencer side hustle for the Niche Pursuits Community, his new, premium membership group, which launched at the beginning of March.
Spencer will be sharing just about everything, from his storefront to his earnings to his secrets for hiring people. If you want to check it out, join the community before Monday!
When it’s Jared’s turn, he provides a brief earnings update on his Amazon Influencer side hustle, and then digs into another project: using paid ads to drive subscribers to his Weekend Growth newsletter.
He explains how he set it up through ConvertKit, how he’s going to try different ad ideas, and how he is about to go live with the ads. He will be providing more details and results as they come in, so watch this space!
As for Weird Niche Sites, Spencer reveals that his site is getting 2 million organic visitors per month and 6 million visitors in total. Random lets you generate random things, such as numbers, and they do it using a very unique method. Listen to hear what it is!
This DR83 site is making some money. Tune in to hear how they do it.
When Jared’s up, he shares the website for the Stinky Candle Company, which sells unique candles with scents like chlorine, gasoline, and bacon.
This DR30 site is not getting much traffic, but Jared does reveal a few interesting tidbits about it. It looks like they could be getting 30k visitors a month. With targeted traffic like that, how much might the site be earning? Tune in to hear what they think.
And that concludes another episode of the Niche Pursuits News podcast.
There’s a lot going on right now in Google’s world, so come back next week to hear Spencer and Jared break it down all over again.
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Wed, 6 March 2024
Sean Markey is back on the Niche Pursuits podcast after a few years, to discuss all things newsletters, aged domains, community, partnerships, and more!
Sean's been working in SEO since 2011, initially focusing on affiliate sites before transitioning to agency work. And despite facing challenges due to Google updates impacting his traffic, he found success in the CBD and cannabis niches.
Aside from the actual writing aspects, his expertise lies in using aged domains to scale affiliate sites effectively.
But around 2020 Sean shifted his focus to writing an SEO newsletter called Rank Theory, offering strategy consultations as his primary income source.
And he shares a lot of helpful tips on what he's done to grow it into an actual business.
For one he shares how starting a successful newsletter requires the basics like unique content that resonates with readers and improves over time. And for this, consistency and the value of uniqueness in newsletter content creation are particular keys.
Thus he advises against relying on AI-generated content for newsletters and breaking traditional best practices to stand out.
Sean also shares how he acquired the newsletter TheWeeklySEO.com and integrated it into his own, learning from the experience and discussing it as a growth strategy - similar to acquiring an aged domain.
Sean also discusses the evolution of aged domains, emphasizing quality domains with brand value, sharing how redirect chains may be a thing of the past in today's SEO landscape.
He's also involved in building a community and other partnerships, including discussing some of the keys for making partnerships successful.
With this Sean talks about partnering on a lucrative domain project with high authority and traffic potential, aiming to white-label a product as opposed to taking the traditional affiliate route.
He plans to stay focused on current projects and avoid distractions, leveraging opportunities that target like-minded site builders, entrepreneurs, and SEO enthusiasts and it's definitely interesting to hear his strategies to accomplish this! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative |
Fri, 1 March 2024
Welcome back to another episode of the Niche Pursuits Podcast!
This week Spencer and Jared turn things up a notch and cover many, many news items in the SEO and content creation space. After that they share their latest side hustles, and finish everything off with a weird niche site analysis.
You won’t want to miss this one!
They kick things off by talking about Google Gemini and issues with its image-generating capacities. It turns out that the platform is not very accurate, which has led its stock price to drop recently.
The core of the problem is that users found that the race of the people it was depicting in its images was not historically accurate and people are asking if the programmers behind the program have anything to do with it.
Moving along, Spencer and Jared report that Vice has announced lay-offs and its plans to stop publishing on Vice.com in search of new traffic sources. Its authors and journalists are scrambling to back up all of their articles in the event that the website disappears.
Is it letting writers go to replace them with AI? What does their new studio model entail? Why are they giving up on their own website? Tune in to hear Spencer and Jared’s thoughts.
Moving on, it looks like Google is finally rolling out some new Generative AI features for Chrome. Now you can customize Chrome with themes, organize your tabs, and get help writing. What do Spencer and Jared think of these new features?
They talk very briefly about how the NYT filed a lawsuit against OpenAI for revealing the content behind their paywall, and now OpenAI is claiming the NYT hacked the system.
In the next news item, they highlight an article by Glenn Gabe talking about what could happen with the Helpful Content Update.
They highlight another article that did a big study of Google sites and the effect of updates, including the HCU. Spencer reads some of the website attributes that are considered very positive for websites, but check out the article for a more in-depth look.
Lastly, developers are looking into the possibility of adding micropayments to the Chrome browser so users can pay websites or publishers when they browse their content.
Although this is just an idea and there are no plans for implementation, it does raise a lot of questions. What do Spencer and Jared think? Tune in to hear what they say.
As for Shiny Object Shenanigans, Spencer talks about his new project, the Niche Pursuits Community, which will be live and open to the public as of March 4th.
He talks about some of the features, including calls with experts, small mastermind groups, a private Discord channel, and ongoing challenges with monetary prizes.
When it's Jared's turn, he talks about how he recently monetized his weekend growth YouTube channel. He reveals the earnings from the channel: $11.14.
Although that's clearly not very much, Jared shares a few caveats as well as a positive outlook, since his YouTube channel is generating client work for his agency.
When it's time to talk about some Weird Niche Sites, Spencer goes first with Next Episode, which lets you keep track of the TV shows and movies you watch and see when the next episodes are.
This site was going really well, almost reaching 1 million organic visitors per month, but it got hit hard by the HCU and is now averaging less than 200k, according to Ahrefs.
However, Similarweb shows the site is getting about 3 million visitors per month, in January for example, and the traffic is mainly direct.
When Jared’s up, he shares Jedi Temple Archives, a comprehensive resource dedicated to not just the movies, but also to toys and collectibles. This DR43 site is ranking for over 13k keywords and just 3k in organic traffic, according to Ahrefs.
It’s monetized with ads and affiliate links and a lot of the traffic is direct, and they talk about how much it might be making and what strategies appear to be working.
And that brings us to the end of a jam-packed episode of the Niche Pursuits Podcast. Tune in next week for another thorough run-down of all the latest news, and more. |
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