Why is Google MANUALLY Deindexing So Many Sites? (And Other News)

Welcome back, everyone, to another episode of the Niche Pursuits News Podcast! Dig into the latest news in SEO, AI, and content creation with Jared and Spencer!

They kick off this week’s episode talking about Google’s March Core Update.

They talk specifically about scaled content abuse and how Google is going in and manually deindexing sites, sharing a study that looked at 79,000 websites on certain ad networks, of which 1146 were deindexed.

Could this be a scare tactic by Google? Is it doing this manually to save its crawl budget? What exactly is going on?

Google updated its quality rater guidelines to ensure that they ding those sites that don’t disclose which articles were written with AI, describing AI-generated articles as the lowest form of content when ti comes to EEAT.

Spencer offers some advice for content creators using AI and says that Google is going after sites with AI-generated content. He does make an important distinction, though. Tune in to hear what he says.

Then they discuss how Google put out an FAQ on “pure spam” manual action notices, but as Jared notices, there is one important thing missing from the post. What is it?

They then move on to a funny news item. John Mueller, one of Google’s Search Liaisons, saw his site get dropped from Google, although it was recently reindexed. It’s not clear why this happened or if it was a stunt, but it’s definitely news!

Spencer and Jared have some encouraging words for listeners about the core update overall, so listen to the episode to hear what they have to say.

Moving along, they announce Mediavine’s new program, Journey, for sites getting around 10k sessions per month. This is a great alternative for people with smaller sites to allow them to get monetized with Mediavine.

As this is a new program, Spencer and Jared have a lot of questions about it and about how it will run, and why it’s being launched now.

Things take a “nerdy” turn afterwards as Jared talks about how Google Search Console has rolled out the new core web vitals. What changes have been made, and what is INP all about?

Moving along, they share that Reddit has announced a new tool for business growth, allowing companies to spot trends, track mentions, monitor post performance, etc. 

The goal is to help brands promote themselves organically, and it could be a good platform to use as people consider diversifying away from Google. Tune in to listen to what Spencer and Jared think about this idea.

And the last item on the agenda is the news that the Associated Press has launched an e-commerce site with product reviews. 

What is so unsettling about this headline for Spencer? What do they say about presidential campaigns, blenders, and multivitamins?

As for Shiny Object Shenanigans, Spencer gives an update on his Amazon Influencer Program side hustle. He reports that his earnings are steady this month, at $1,600, with no major dips but also no major growth. Jared chimes in with his earnings this month, too!

He also talks about his new premium Niche Pursuits Community, for which he just did an expert call to talk about the program, sharing all of the juicy details about how he built this income stream. 

When it’s Jared’s turn, he talks about adding a new, professionally edited video and thumbnail to his Weekend Growth YouTube channel. 

He also talks about how he’s using SparkLoop to grow his newsletter subscriber list, and after spending +$200, he has acquired +200 subscribers. Tune in to hear all of the details and learn more.

As for their Weird Niche Sites, Spencer goes first and reveals Horse Name Ideas. This weird website has hundreds of categories as well as a name generator, and perhaps what’s most surprising is what he reveals when he looks at Ahrefs.

But when Spencer and Jared discuss the site owner’s photo, the About page, the mission statement, and the contact phone number, what happens? Listen to find out.

When it’s Jared’s turn, he shares Healthy Wage and even reads from its Wikipedia page. This DR60 site is only ranking for 3.6k keywords, but it does have social proof and is very popular.

How can the principles of this page be used by other site owners? Check out the episode to hear what they say.

And that brings us to the end of another episode of the Niche Pursuits News podcast. See you all next week for another hour of inspiration and information from Spencer and Jared.

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