Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

In 2010, I launched Long Tail Pro, a keyword research software tool.  Over the next 5 years, I grew the company from 0 to about $1 million in revenue per year.  I sold that company in 2016.

Today, I share the "untold" story of Long Tail Pro and what has happened since I sold the company, along with some of the valuable lessons learned along the way.

Direct download: NP_LongtailPro.mp3
Category:software / SaaS -- posted at: 8:00am EDT

Today, I brought Mark Mark from Niche Website Builders onto the show to discuss my recent order of a Skyscraper link building campaign for one of my niche sites.

We dive into how they started their agency (Niche Website Builders), what types of services they offer, and more.

Then we spend time looking behind the scenes of what happens when they create a link building campaign, how they do outreach, and everything that is involved.

Direct download: NP_Mark_Mars_1.mp3
Category:Link Building -- posted at: 3:00pm EDT

Over the last little while, I've come to the realization that I need to make a major shift in how I blog.

All thanks to Google.

Direct download: NichePursuits_Ep_Shift-in-blogging.mp3
Category:blogging -- posted at: 1:12pm EDT

Unlimited WordPress development? WPTangerine is a service I had never heard of until recently. I was a bit surprised when I heard they had been around since 2015 and came highly recommended by someone in my network. 

In my podcast, I interviewed Marcus, the co-founder of WP Tangerine. We dive in and talk about how he built his business and how WPTangerine has grown to nearly 600 paying clients with 60 full-time employees.

Direct download: NP_Marcus_Krupp.mp3
Category:Online Business -- posted at: 7:00am EDT

I started a case study to try and revive a dead email list of about 20,000 subscribers.

However, it turns out my domain reputation is bad for this particular domain (my other email sending domains are excellent). So, my emails have primarily been going to people's junk folders, leading to terrible open rates.

As a result, I'm PAUSING this email case study UNTIL I can improve the domain reputation.

I'm working with an email expert and using a tool called "Mail Warm" that will likely take 2 to 3 months to show significant improvements to my domain reputation.

However, there is a silver lining! My highest open rate (of 14%) was an email related to side hustles / making money online.

This shows me that this audience might be very interested in much more than coupons and discount codes. I think I have a clear path to monetization moving forward. But, I want to do it right.

I need to take the extra 2 to 3 months to stop sending email broadcasts to the list, so that I can systematically improve the domain reputation. Give me another 3 months or so, and I'll be back sharing updates.

Direct download: NichePursuits_Ep_Email-Update-Pause.mp3
Category:list building -- posted at: 5:44pm EDT

MarketMuse uses machine learning and artificial intelligence to analyze content, suggest topics to cover, and create better content. It works best for SEO writers who want to develop highly effective content marketing strategies not based on gut instinct. 

I've also recently been hearing all the news about GPT-3, robots writing articles, and wondering how all of this will impact content generation for bloggers and SEO's in the future.

I wanted to dive more into the subject and could not think of a better person than Jeff Coyle to explain what's going on.  I'm excited to share this interview I did with Jeff to get his take on artificial intelligence as it relates to SEO, how these changes will impact us humans, and the latest advancements that Market Muse has made in machine learning for content creators.

Direct download: NP_Jeff_Coyle.mp3
Category:Search Engine Optimization -- posted at: 11:57am EDT

1