Today, I'm excited to share with you an interview I did with Steve Wiideman from Wiideman.com. Steve has been in the SEO industry since 1999...a dinosaur in internet years!  His first job out of college was doing SEO and search engine marketing. So, Steve bring all of his SEO knowledge and experience to the podcast today. In particular, we discuss how his SEO consulting group is working with clients doing local SEO, eCommerce SEO, and much more. During the interview we discuss specifically how the Wiideman group helped Bob's Watches: eCommerce SEO Bobs Watches has grown to over $40 million a year in revenue and much more We also discussed his view on affiliate sites and how it relates SEO.  Are affiliate sites really providing value or are they just doorway pages? What sort of link building and keyword research should be done? Ranking affiliate sites in Google Steve is also a professor at Fullerton college and UCSD where he teaches SEO and online marketing.  He's put together lots of video materials that he is giving away for free. If you want to get free access to Steve Wiideman's SEO videos you can go to AcademyOfSearch.com.  Use coupon code SEOSteve to get free access.

Jeff Oxford is the founder of Link Hunter and has been in the SEO industry since 2010.

He shares 4 really unique link building strategies that get results.  Listen in to hear Jeff's story and to get some high quality link building ideas that don't involve guest posting.

How can you know when you make a change to your website that it’s not hurting your rankings in Google?

Well, you can set up SEO tests. Today, I’m excited to share my recent interview with Matt Diggity where he drops some serious knowledge bombs as it relates to SEO tests, affiliate marketing, ranking in Google, and much more.

Why SEO testing?

Well, there’s a lot of noise in the SEO industry. You can listen to one expert or you can listen to another person and not know if they’re an expert. And of course you can try to listen to Google.

How do you know what SEO strategy is the best for your site?

Listen to the full episode to hear some of the SEO tests that Matt has performed and how you can set up your own tests.

Listen in to hear how Azedine Djedid tested out multiple aged domain services and why he now only buys through ODYS Global.

Azendine was able to start a new site with an aged domain and grow it quickly to 13,000 visitors a day.  

Read his entire story here.

How do you constantly come up with good ideas?  How can you know what direction you should go in your business when you have a busy schedule and very little time to just think?

In my interview today with Saud Juman, we discount how to tap into the "creative well" and what exactly that is.

Saud started a company called PolicyMedical.com almost 18 years ago.  He exited the company about 2 years ago.

Policy Medical is a SaaS company that serves hospitals primarily to organize their policy documents.

Saud has a great creative framework for:

• coming up with new SaaS or other ideas
• deciding where to focus your time
• What niche to go into

We talk about something that Saud calls the "Creative Well".  Saud used the creative well to help him understand where his professional journey should go and eventually the ideas that became Policy Medical.

During the second half of the interview, we discuss content marketing strategies.  Policy Medical has a really long sales cycle and the software can cost $50,000 or $100,000 or more.

He was able to apply the principles of content marketing, answering customers' questions, and even getting customers to write some of the content for them.

Listen in to hear how he navigated the content marketing process and how it helped grow Policy Medical into the business it became.